Go back to newsroom home

Rick Buer, CEO of GC Incentives, Presents Case Study on Positioning Through Brand Currency at Flourish

April 4, 2018

OMAHA, Neb. – April 2, 2018 — Rick Buer, Chief Executive Officer of GC Incentives, will be speaking at the Flourish Conference on branded currency, to be held April 9-11, 2018 in Chicago.

Buer will present a case study: “The impact of changing your positioning to branded currency.” His session takes place on Tuesday, April 10, 2018, at 10:30 a.m.

The session will offer a description of how GC Incentives impacted its business by changing the way they looked at their technology, the incentive and recognition market, and their solutions to focus on branded currency and embrace it as the best reward experience.

At the Flourish Conference, companies like GC Incentives will explore how branded currency, described as a different way of looking at monetary, social and loyalty transactions, is redefining the future of the retail customer experience.

Buer of GC Incentives, a leading provider of creative reward solutions, will discuss how the company is listening to its customers. By understanding how they desire the benefits of technology without the restrictions and large costs attached to expensive platforms, GC Incentives is delivering on a new level of performance.

The GC Incentives CEO will also discuss how the company has discovered the value gift cards bring to the employee and how even more value is created when a gift card is treated as branded currency that is valued by the customer.

Buer will also demonstrate the use of GC Incentives’ calculator tool in his presentation that illustrates the value of branded currency compared to traditional merchandise.

On Wednesday, April 11, GC Incentives’ Director of Marketing & Sales Operations Cindy Mielke will take part in a panel called, “Movers, Shakers & Money-Makers: Where Do Gift Cards Fit with Merchandise and Travel in Incentive Programs?” There, she and other incentive experts will discuss future opportunities and strategies to work together.

ABOUT GC INCENTIVES

With two decades behind them, GC Incentives challenges common practices in the incentive and recognition industry with innovative solutions that provide mobile-optimized tools to manage and deliver incentive and recognition programs. Businesses can avoid complex, expensive platforms and leverage their own systems to deliver high-value gift card rewards. GC has easy, effective and efficient solutions that keep more than 95 percent of budget invested in what matters most—people. The company remains agile and responsive to industry needs for large and small business alike. GC has state-of-the-art program solutions for clients in automotive, wellness, human resources and sales and marketing arenas. Learn more at www.gcincentives.com.